With technology changing and updating faster than the blink of an eye, it's
crucial that internet marketing companies know and understand where web traffic
is coming from. According to Forrester Research, 21% of mobile sales today come
from tablets ("The State of Retailing Online 2011). As people are spending more
time online due to smartphones and tablets, it's time to consider optimizing
your business's website to capture these consumers, keeping in mind online
shoppers especially. By 2014, eMarketer projects 35.6% of internet users to use
tablets.
Tablets are preferred over smartphones for web shopping, according to Bizrate Insights Tablet Commerce Flash Survey 2011. Tablets offer larger screens than smartphones and are therefore preferred by web shoppers. The larger screens make it easier to use and view items in a web browser.
We're in an app world now. Tablets are used for much more than just web browsing devices. Also, apps aren't just web-browsing tools--they're an in store experience. Tablets allow you to bring the store and the experience to your home, inside your living room as you relax on the couch after work on a Tuesday evening. According to Geek.com, a record 1.2 billion apps were downloaded during the last week of 2011, and 509 million in the US alone. Of those surveyed, the number one online shopping app downloaded was a retailer specific app, according to Bizrate Insights Tablet Commerce Flash Survey 2011. What this means for B2B internet marketing companies is it's important that retailer clients have their websites configured so they display properly on tablets for ease of viewing.
Here are a few ways to optimize retailer sites for tablet shoppers:
Identify activity and volume of websites
You want to use and understand in-house metrics to identify the main platforms through which consumers visit your website, such as tablet, PC and mobile. Also, it is important to do an initial 'site check' of your website to see how it appears on different devices. Forget auditing your site on just tablet and mobile platforms. Further, internet marketing companies can no longer combine tablet users under mobile--they are 2 completely different platforms. There are various differences between different tablets as well. For example, your site may display differently on an iPad as opposed to a Kindle Fire simply because the iPad is about 9.5 x 7 inches and the Kindle Fire is about 4 x 6 inches.
Read more....
Tablets are preferred over smartphones for web shopping, according to Bizrate Insights Tablet Commerce Flash Survey 2011. Tablets offer larger screens than smartphones and are therefore preferred by web shoppers. The larger screens make it easier to use and view items in a web browser.
We're in an app world now. Tablets are used for much more than just web browsing devices. Also, apps aren't just web-browsing tools--they're an in store experience. Tablets allow you to bring the store and the experience to your home, inside your living room as you relax on the couch after work on a Tuesday evening. According to Geek.com, a record 1.2 billion apps were downloaded during the last week of 2011, and 509 million in the US alone. Of those surveyed, the number one online shopping app downloaded was a retailer specific app, according to Bizrate Insights Tablet Commerce Flash Survey 2011. What this means for B2B internet marketing companies is it's important that retailer clients have their websites configured so they display properly on tablets for ease of viewing.
Here are a few ways to optimize retailer sites for tablet shoppers:
Identify activity and volume of websites
You want to use and understand in-house metrics to identify the main platforms through which consumers visit your website, such as tablet, PC and mobile. Also, it is important to do an initial 'site check' of your website to see how it appears on different devices. Forget auditing your site on just tablet and mobile platforms. Further, internet marketing companies can no longer combine tablet users under mobile--they are 2 completely different platforms. There are various differences between different tablets as well. For example, your site may display differently on an iPad as opposed to a Kindle Fire simply because the iPad is about 9.5 x 7 inches and the Kindle Fire is about 4 x 6 inches.
Read more....
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